In addition, experts suggest that companies can switch loans by paying back yuan loans in advance and then converting them into DOLLARS. Using financial instruments to avoid exchange rate risks, forward transactions, locking forward exchange rate in advance; Strive to use RMB in commodity transactions. Through the publicity of the company in the high temperature oil pump industry brand advantages, quality advantages, capital advantages and other advantages to show, so as to let more customers know us, know us. At the same time, the whole industry can not carry out vicious competition, peers should join hands in competition and cooperation, and through cooperation with international peers, to promote the development of their own and the global high temperature thermal oil pump industry. The generation and development of each model has its specific economic environment. Only in this way, Chinese tool industry can realize from manufacturing power to manufacturing power forward. The five marketing strategies are independent and compatible with each other. Consumption is moving towards personalization, quality, reasonable prices and more choices. Zhang Dongli, chairman of China High Temperature Oil Pump Products Association, added that during the 12th Five-Year plan period, the domestic tool industry should increase the pace of transformation and upgrading. But unfortunately, our market research is still very limited.
1. Use financial instruments to avoid exchange rate risks
As is known to all, through the electronic commerce trade can not only save a lot of manpower and material resources reduction, reducing transaction costs and inventory, and more heat pump products production, small and medium enterprises to enter the international market to create a competitive environment of freedom and equality and broader cooperation space, heat pump products enterprise in our country to provide a new development opportunity.
2. Attach importance to the role of e-commerce products
Vigorously develop the production and sales of high temperature oil pump products with high-tech content and high added value. More families hope to see more high-temperature oil pump products offered by retailers. Following the trend, high temperature pump retailers have no choice but to provide customers with creative tools to meet their personalized needs.
China's high temperature oil pump industry from the last century to today, its marketing characteristics roughly experienced five distinct stages, namely product marketing, service marketing, brand marketing, standard marketing, solution marketing. Between products of the same grade, be good at mis-selling.
3, pay attention to product structure adjustment
'Once you have a quality base, how you market it becomes the key,' says Mr. Law. At the same time, on the premise of absorbing and transforming advanced technology, starting from each link, through the implementation of cost reduction plan, energy structure transformation and other methods, reduce waste as far as possible, improve management level, reduce unit cost, improve the export competitiveness of high-temperature oil pump products. According to luo hui, a good e-commerce products such as the international mold and plastic heat pump industry suppliers association's B2B e-commerce sites, is one of the largest procurement logistics association with Europe launched a new type of reverse e-commerce products, focus on China's mold mechanical and heat pump plastic products production enterprise exports to the eu. Manufacturers should be good at selling themselves, propaganda themselves. Luo Baihui, head of the International Mold and high temperature oil pump Plastic industry suppliers Association, said recently that through a survey of more than 80,000 consumers and retail, high temperature oil pump market showed that about 30% of the demand for high temperature oil pump products from the house decoration, 50% of the product depends on the supply capacity of some domestic high temperature oil pump suppliers. Manufacturing enterprises should pay more attention to quality safety and technological innovation. The following author analyzes the inevitability of each marketing mode from the development environment of China's high-temperature oil pump industry.
4. Personalized needs
High temperature oil pump industry development space is very big. Contains member companies in Germany fortune 200 companies, including Siemens, nokia, Bosch, the world famous companies such as BMW, Volkswagen, mercedes-benz, therefore "excellent supplier" platform is advantageous to promote export of heat pump products, is China's heat pump products exports to the eu. For example, after investigation, we found that the market demand for the whole kitchen design would increase by 16% every year. However, as a retailer, it is necessary to understand the market and customer needs, and then formulate solutions according to their needs. In this sales process, we should pay attention to several points. Understand misplacement, promote products vigorously, and invest enthusiastically.
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Quality is the foundation
In the world, the high temperature oil pump industry is shifting from the traditional tool industry to the fashion industry.
On the basis of excellent products, we should do a good job in publicity.
6, do a good job of publicity and sales
From another level, the high temperature oil pump sales interpersonal relationship is three very important factors, and in this factor, quality is the foundation, good interpersonal relationship is more conducive to the opening of sales channels, quality is the guarantee of long-term cooperation. Just like a horse race, in the process of marketing, we compare our second best with other people's first best, and then compare our first best with his second best, and his second best with his third.
In foreign trade, the down payment ratio of contracts should be increased to reduce exchange rate fluctuation risks and prevent exchange losses. For example, the down payment rate of contracts should be increased from 5%-20% to 30%-40%. The limit of appreciation can also be stipulated in the contract, and the export price of products can be adjusted accordingly if the value exceeds the limit.
